Logo
Our two logos – Hedeselskabet and Dalgas – are our most iconic brand markers. A logo is what people recognize and remember. The logos play a crucial role in our visual identity, and therefore, they must always be used according to our guidelines.
Here you will find information on how to use our logos – including the house mark and the wordmark. Enjoy.
Logo variants
Both logos come in two different variants – tall and wide. This ensures that the logo is always usable and stands out regardless of the format. For example, the wide logo is best suited for a header on our website, while the tall logo is ideal for our workwear.
If you need to use the two logos together, you should always choose the same variant, so you either use tall or wide.
If the logo needs to align with the left edge of the text in your design, you should always choose the wide variant, where the emblem is placed to the left.
Colour variants
We use the logos in two different colour variants: positive with the emblem in Deep Forest and text in Black, and negative with the emblem and text in White.
Black logo
In very special cases, we use the logo with both the emblem and text in Black. This is only done when there is a requirement for printing in one colour, and we therefore cannot use both Deep Forest and Black.
Logomark
Our logo consists of a logomark and a wordmark. We use our logomark alone when the name Hedeselskabet or Dalgas is already visible, for example, in profile pictures on social media. The logomark should only be used in Deep Forest and White – never in other colours.
Payoff and endorsement
Hedeselskabet's logo comes in a variant with the payoff "Grøn innovation siden 1866", which means "Green innovation Since 1866". This expresses the essence of the brand and supports Hedeselskabet's identity and direction of development.
The payoff is not used in conjunction with Dalgas. Instead, the Dalgas logo comes in a version with an endorsement – "Part of Hedeselskabet". This phrase strengthens the connection between our brands, clearly reflecting the relationship at the heart of our identity.
The relationship between the logo and the payoff/endorsement must always be maintained as in the logo files. The spacing between the elements helps give the identity its expression.
International variant
The Dalgas logo also comes with an English endorsement. This version is used in our international markets.
Clear space
Our logos must appear as clearly as possible without being disturbed by other elements. Therefore, a clear space around the logo is defined.
There must be at least 1 H-space at the top, bottom, left, and right sides.
This space should be kept free of typography, design elements, illustrations, and photos. In most cases, a much larger space than indicated here should be maintained. The clear space gives the logo room to stand out clearly as the sender.
This rule applies to all logo variants – both tall and wide, with and without payoff/endorsement.
Minimum sizes
To ensure readability, you should always follow the guidelines regarding logo size for both online and offline use.