Colours
All our colours are selected based on nature. The colours are clear and give an optimistic expression. Our colour palette contains many colours because nature does the same.
The colours are balanced, and we use all of them as an active part of our visual identity. The Deep Forest colour is used in our emblem, and therefore it occupies slightly more space than the rest in branded materials.
| HEX RGB CMYK PMS C PMS U AVERY |
#005537 0, 85, 55 88, 28, 78, 50 554 C 7484 U 800/6858A Army Green |
| HEX RGB CMYK PMS C PMS U AVERY |
#bfe6b8
191, 230, 184 30, 0, 36, 0 2260 C 2260 U 800/6803B Green |
| HEX RGB CMYK PMS C PMS U |
#112152 17, 33, 82 100, 75, 0, 57 655 C 282 U |
| HEX RGB CMYK PMS C PMS U |
#addce7 173, 220, 231 36, 0, 10, 0 635 C 635 U |
| HEX RGB CMYK PMS C PMS U |
#fed060 254, 208, 96 0, 20, 70, 0 129 C 128 U |
| HEX RGB CMYK PMS C PMS U |
#ed6952 237, 105, 82 0, 70, 65, 0 7417 C 7416 U |
| HEX RGB CMYK PMS C PMS U |
#c2b8e6 194, 184, 230 28, 28, 0, 0 270 C 270 U |
| HEX RGB CMYK PMS C PMS U |
#c8b8a3 200, 184, 163 21, 24, 34, 7 7535 C 7535 U |
| HEX RGB CMYK PMS C PMS U |
#222222
34, 34, 34 0, 0, 0, 100 – – |
| CMYK | 40, 30, 30, 100 |
Deep black is only used for print. The colour is used for headlines over 24 pt. and for black colour fields, ensuring the colour is deep and even.
| HEX RGB CMYK PMS C PMS U |
#ffffff 255, 255, 255 0, 0, 0, 0 – – |
Colour tints
We add an extra dimension to our colour palette with subdued tints, which we can use for background colours, illustrations, tables, and graphs. Tints allow us to create a tone-on-tone expression as an alternative to the more vibrant combinations suggested by our primary colour palette.
10 % is only used as background colour on our website.